AIB’s Art Business Courses Step Number 4: YOUR SIGNATURE STORY STATEMENT
Finally we come to your Signature Story Statement, which, as we said above, is a combination of your Narrative, Vision and Mission.
Defining how you find your signature story will shows you what you can give to your ideal buyers and where your offers are the most powerful.
When you share your story with your audience, you’re establishing your unique identity and deepening that initial connection with them.
Your signature story is also something that’s going to guide you personally in your business journey. It’s your North Star and will always ground you and keep perfectly aligned on the right course.
In the future, when you’re faced with decisions about the direction of your business, you’ll refer back to your Signature Story. You want every action you take in your business to be in alignment with your narrative and to serve your vision and your mission.
So, all this culminates in a simple statement. The statement goes like this:
I help __(blank)__ to _____(blank)______ by selling ______(blank)______
Take a moment to fill these blanks in with your ideal clients, your vision, and whichever of your creative offerings serves your mission.
Let me share an example with you to put this entire process into focus. We’re going to look at Angela Maritz’s Signature Story statement.
Angela is an oil painter who creates incredibly beautiful still lifes. She paints these bright, vibrant paintings that invigorate and inspire. Her signature story is that she wants to bring joy into the hearts and homes of her ideal clients.
She took our art business courses online and together we crafted her statement:
“I help to bring joy to the hearts and homes of my ideal clients through my original paintings and commissions.
So, now it’s your turn to define your signature story statement. Look back at your narrative, your vision, and your mission. It’s all about going deep and listening to your intuition, so take your time with this.
Once you’ve identified these 4 key parts of your signature story, give yourself a pat on the back. You’ve just taken a giant step for your business, and a giant step for all of artist kind!
So what are you waiting for? Start, build and grow your art into a successful, full-time business! Today!