Ep 211 – Sarah Cogan: Why It Is Important To Understand Why Your True Ideal Client Resonates With You For Your Business

Alexis Fedor

Sarah Cogan is a designer for film and television, with work ranging from network television to indie films. Through her work as a costume designer, Sarah created a garment bag company called Set Ready Go! The Ultimate Garment Bag which is the first garment bag to organize an outfit from head to toe and give homage to the art of getting dressed. Her goal is to use Set Ready Go! as a tool to fund her creative endeavors further. In our discussion, we talk about her project and the process behind how she came up with her Set Ready Go! business. Have a listen because this is an episode you don’t want to miss especially if you have a product based business as an artist.