Ep. 145- Why Marketing With Heart Requires Vertical Thinking

Alexis Fedor

Why Marketing With Heart Requires Vertical ThinkingAre you struggling with how to market your business with your art? Do you feel like you can’t decide which direction to go because you’re not sure what to market first? And in the midst of this, are you feeling like every time you turn around you see another artist- or bigger company- offering something similar to your work but doing it better?

First, let me assure you, you are not alone. This is a very common conundrum many small businesses have- especially artists- when it comes to differentiating yourself from other artists in your particular marketplace. This requires us to think vertically about the kind of offers we have and what makes those offers absolutely unique, rather than horizontally, which leads to overwhelm, feeling spread too thin, and not being able to give our most ideal clients exactly what they both need and want from our work.

Want to take on the challenge of discovering your most ideal client while finding the financial support you need to get your business off the ground and take it to the next level? Then email info@alexisfedor.com and in the subject line write “I’m in!”. And I’ll get right back to you with details about how to take part in this exclusive Challenge I’m offering!