Although marketing had had a very bad reputation, it is currently the ideal strategy for promoting your art. I know this phrase is the most perfect way! Marketing your art today can be a challenge because it’s different from how marketing is traditionally done. However, the concept of selling art from the heart is still valid. if you have a “Marketing plan for Art“, you can collect customers to sell your Art.
As you may have guessed, I’m a firm believer in marketing for art when it comes to running your art business! For this, I need a strongly structured “Marketing of Art”, here’s the most formal definition you can find, officially approved by the American Marketing Association Board Of Directors in 2013 (doesn’t get more marketing-official than this!):
“Marketing Plan for your Art” is the activity, and process for creating and exchanging offers that have value for customers, clients, partners and society at large.
Marketing is sharing your greatest gifts with those who can most benefit from them in an authentic, genuine, honest way.
A marketing plan for your art is a way to get your message across to the world and your ideal client will hear it when they see your work. Your message becomes unmistakably evident to people who are searching for it when you combine these two voices.
Your ideal client is actually paying to be in communion with you and your message.
So when you know what you’re offering and who your ideal client is, you then have the perfect “Marketing Plan for your Art” to begin marketing with vision, clarity of purpose and good, old-fashioned FUN!
So when you know what you’re offering and who your ideal client is, you then have the perfect “Marketing Plan for your Art” to begin marketing with vision, clarity of purpose and good, old-fashioned FUN! A marketing plan should be a useful guide to all your marketing activities moreover make sure your marketing efforts are focused on promoting your business’s goals, not peripheral activities. A marketing plan should be a useful guide to all your marketing activities.
This is what every honest marketer knows inherently and stands confidently behind.
What are some of your favourite musicians and what music would you love to hear them play live? To see their work and understand it, you would need to raise money, If you spent your time on your Art”, you won’t to spent your money on others, moreover this is why we feel the need to protect it, save it, hold it close and never let it go Because the letter t stands for the most expensive things we can give or receive, and because we intuitively understand that money is our primary representation of what we consider valuable in our lives.
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I’d love to hear what the heart of your message is as an artist. Please share with me your “heartline” in the comments below! The more generously you share, the more you will help others in ways that you can never imagine.