Artist Sue Van Dame is a jewelry maker who stumbled into her craft accidentally, thanks to her husband’s desire to take a jewelry class. She has since created the company Lonesome Dovey and has taken huge steps to build her jewelry business.
When I met Sue she was struggling to find ways to expand her business locally in a new town where she didn’t have as many connections with the community or other businesses as she felt she needed. After taking the 14-Day Art Biz Challenge, she was able to grow her business by over 80%, create a presence for herself in her town and is now working on expanding her business online.
For anyone who may be intimidated by the online space or feels they don’t have the resources to grow your business with your art, Sue’s story will serve as an inspiration for how direct outreach is all you need to ramp up your sales and create enough profit to reinvest into a bigger marketing campaign to grow your business, no matter what stage of development you’re in or what discipline of art you practice.
Sue is an inspiration to every artist who desires to follow her heart. I think you’ll enjoy her story.
What are your challenges in terms of expanding your reach in your own community or online? Are you feeling like you could reach more people with the proper guidance? Are you feeling frustrated by the fact that your online presence isn’t as strong as it could be? Do you have questions about how to reach more people with little money to invest? Your sharing helps more artists than you may know and helps us help you expand your business in the ways you need most. So leave your response in the comments below!