Workplace Coaching: Definition, Responsibilities, Types, and Benefits

Workplace Coaching: Definition, Responsibilities, Types, and Benefits

Coaching in the workplace is a process where a more knowledgeable or talented person (the workplace coach) assists a less knowledgeable or skilled person (the client) in growing their knowledge, abilities, and skills to enhance their performance and reach their professional goals. 

​​The main objective of workplace coaching is to help the client realize their maximum potential by assessing their strengths and shortcomings and assisting them in the development of competencies and performance-enhancing habits. Moreover, coaching helps with a variety of professional development objectives, such as expanding leadership potential, developing technical skills, and enhancing communication ability. 

There are ten different types of coaching in the workplace, including executive coaching, integrated coaching, team coaching, virtual coaching, etc. Some workplace coaching examples include skills development, career growth, communication, performance, and problem-solving.

A workplace coach has three main responsibilities: to identify the abilities and accomplishments and abilities of coachees, to celebrate success, and to create plans for future growth. Investing in workplace coaching is beneficial both in the long and short term. Benefits include better performance, the acquisition of new skills, an increase in positive attitude at work, etc.

What Does Workplace Coaching Mean?

Workplace coaching refers to the process through which one person, typically a professional business coach or a manager, assists an employee in developing and growing their abilities. 

Workplace coaching (known as coaching in the workplace, business coaching, and employee coaching) aims to encourage effective communication between the coach and the employee in order to pinpoint areas for growth, reinforce strengths, and boost performance. In other words, coaching in the workplace provides employees with the knowledge and resources required for them to deliver their best work.

What Is the Importance of Workplace Coaching?

So, why is workplace coaching important? The importance of coaching in the workplace is directly related to the fact that it ensures employees gain professional fulfillment and growth

Workplace coaching aids in the retention of the most valuable team members ​​by providing them with the resources they need to advance their knowledge and abilities. Employees who get effective workplace coaching contribute value to themselves and their employers by being the best performers they can be. Coaching fosters an environment necessary for employees to be content, effective, and creative. Companies are able to motivate their employees to give their best at all times through effective workplace coaching, which in turn, increases productivity and employee satisfaction. 

How to Identify Coaching Needs in the Workplace?

How does one identify coaching needs in the workplace? The short answer is, most organizations have coaching needs in the workplace. Coaching in the workplace makes the difference between a high-performing company that achieves its objectives and a mediocre one that struggles to keep up. Here are 4 signs that help you identify coaching needs in the workplace:

1. Lack of Employee Engagement and Productivity

Decreased employee engagement has been on the rise in the last few years. Coaching assists in locating the source of the issue and in creating a strategy to put your team back on track.​​

A 2022 study by Gallup found that only 33% of workers are engaged, i.e. excited and dedicated to their job and workplace. One explanation for why employees are no longer motivated by their jobs is that they do not believe that their work has a positive impact on their life. Many of them believe that their efforts are not recognized since they are overworked and underpaid. Another theory is that the workforce now has more opportunities thanks to the growth of social media and the internet.

Workplace coaching is one possible solution if you see a drop in your workers’ engagement or productivity. Workplace coaches support employees in identifying their strengths and areas for improvement, as well as in setting and achieving their personal and professional goals. Additionally, workplace coaching helps team members communicate better and become more unified. 

2. Frequent Conflicts in the Workplace

Conflict in the workplace is a common problem that is often difficult to resolve. But a conflict among employees often develops into a major issue if it is not addressed properly. Workplace coaching is used to reduce conflicts in the workplace and boost efficiency. Coaching in the workplace helps leaders identify the warning signs of conflict, comprehend its sources, and employ various conflict-resolution strategies.

Coaching in workplaces where conflict among employees is a common occurrence has a number of benefits:

3. Reduced Trust

According to a recent report, one in three employees doesn’t trust their employers. Lack of trust in the workplace has a number of detrimental effects, including lower productivity, more stress, and more staff turnover. On the other hand, team members are able to speak more honestly and openly when trust levels are high, which improves productivity and performance.

Workplace coaching helps build better relations by creating a safe space for employees to express their views and feelings. The coach serves as an objective party, which aids in fostering a sense of trust and security. 

4. Communication Issues

Social media, email, and instant messaging are all used in the office to communicate quickly and conveniently, but they often cause issues like misunderstandings and information overload. Communication issues in the workplace result in lower productivity and decreased job satisfaction.

Workplace coaching helps team members communicate more effectively by establishing a common language. Employees are better equipped to overcome disagreements and misunderstandings when they are able to communicate effectively with one another. Additionally, coaching in the workplace makes it easier for team members to communicate with their leader.

When to Conduct Workplace Coaching?

You need to conduct workspace coaching when a new employee joins your team, when an employee is required to change their job position, or when an employee returns after a leave of absence. Additionally, conducting workspace coaching is useful when there have been any modifications to your work processes, such as new or updated technology. The following are some scenarios in the workplace when coaching is used:

How Often Should Employers Conduct Workplace Coaching?

Employers should conduct workplace coaching with a frequency of no more than two weeks. Conducting workplace coaching every two weeks is sufficient to ensure effective accountability while still giving time to complete tasks.

How often employers conduct workplace coaching ultimately depends on the specific needs of your company; it can be once a month, once a quarter, once a year, or somewhere in between. What matters is that workplace coaching should occur on a regular basis. 

What Are the Responsibilities and Roles of a Workplace Coach?

There are five main roles and responsibilities of a workplace coach. These roles and responsibilities of a coach in the workplace include building training sessions, producing customized experiences, providing feedback, writing reports, and working alongside employees and managers. Here is a full list of the responsibilities and roles of a workplace coach:

Workplace Coaching

What Are Some of the Different Types of Coaching in the Workplace?

There are ten different types of coaching in the workplace, including executive coaching, integrated coaching, team coaching, virtual coaching, etc. Each of these different types of coaching in the workplace varies in terms of how solution-focused, directive, and reliant they are on the relationship developed between the coach and the coachee(s) Here’s a brief overview of 10 major types of coaching and how they may benefit you. 

1. Executive Coaching

Executive coaching is a type of coaching intended to help driven, goal-oriented professionals flourish in their present or future roles by improving their executive functioning and leadership abilities. Executive coaching is primarily action-based and aims to develop more intelligent, conscious, and ambitious workers, implement concepts, and manage company-wide changes. 

Executive coaching is designed for top-level leaders, business owners, and anyone who is responsible for establishing the mission and objectives of a company.

This type of workplace coaching typically lasts three to twelve months. The exact number of sessions is determined depending on your professional goals and needs, your budget, and your availability. 

2. Integrated Coaching

Integrated coaching is a type of coaching in the workplace that incorporates coaching sessions within a wider project or program for leadership development. Integrating coaching in your leadership development programs enables you to experiment with different workplace behaviors and establish new, sustainable habits.

Integrated coaching in the workplace typically lasts for a shorter period of time than executive coaching but ensures that program learning is applied in the workplace, maintaining improved performance and long-lasting change.

3. Team Coaching

Team coaching is a type of coaching where a coach, who is an experienced outsider or team leader, works with a group of employees, managers, or executives

Team coaching uses a number of approaches and techniques that have the purpose of promoting teamwork, effective communication, collaboration, and better performance. This type of workplace coaching is frequently combined with individual coaching for better results.

4. Virtual Coaching

Virtual coaching engages and guides coachees by using video. The process is the same as with in-person coaching but it is not restricted by travel or geographic constraints, which improves flexibility. All of the other types of coaching in the workplace mentioned on this list can be delivered in the form of virtual coaching.  

Virtual coaching is a great option for teams that work across different time zones and countries and those looking for a coaching arrangement that is easy to fit into their busy schedules. 

5. Systemic Coaching

The purpose of systemic coaching is to align individuals with the company they work for. Systemic coaching aims to broaden the process’s viewpoint by helping teams and individuals to think about the system in which they work while at the same time growing in self-awareness. This type of workplace coaching helps businesses identify the root causes of problems and create long-term solutions that yield long-lasting results

Systemic coaching is beneficial for any business of all industries and sizes. However, it is most beneficial for businesses going through significant development or change, as well as businesses that are having trouble achieving their objectives. 

6. Positive Psychology Model for Coaching

The positive psychology coaching model is a strength-based approach that has become increasingly popular recently. The positive psychology model for coaching involves a coach who helps the leader in developing new strengths in order to increase workplace satisfaction, enhance employee happiness, and boost performance levels.

The main goal of this type of coaching in the workplace is not to accomplish certain objectives but to positively affect attitudes and change perceptions

7. Humanist Coaching

Humanist coaching is a collaborative relationship between a coach and a client that adopts a person-centered approach designed to support the client’s intrapersonal and professional growth. 

Humanist coaching is a therapy-oriented type of coaching where the coach assists the coachee in finding confidence and stability even when the coachee is in the midst of a crisis. Humanist coaching often takes the form of executive coaching, which focuses on promoting optimal professional functioning and development. 

8. Cognitive Coaching

Cognitive coaching or cognitive behavioral coaching (CBC) is a type of workplace coaching that brings to the surface negative belief and thoughts that have a negative effect on a coachee’s emotions, and productivity, and jeopardize the effectiveness of professional relationships. 

With cognitive coaching, the coach solicits input from the coachee and offers direction while letting them develop their own solutions. Cognitive coaching aims to help employees develop problem-solving abilities, critical thinking, and personal and interpersonal resources. This leads to increased levels of emotional intelligence, more productive behaviors, as well as improved inventiveness and creativity.

9. Adult Development Coaching

Adult development coaching is a therapeutic type of workplace coaching that focuses on the experiences of every stage of adult development. Adult development coaching helps clients who are not able to break free from the constraints of expectations to move toward their self-authoring mind. 

The adult development coach needs to determine the stage of development the coachee is in and help them progress toward a more mature understanding of responsibility and authority, as well as a higher tolerance for ambiguity. This means assisting the client in discovering how to develop into a fully realized adult.

10. Goal-Oriented Coaching

Goal-oriented coaching is a type of workplace coaching that focuses on helping clients direct and manage their personal and interpersonal resources in order to be able to accomplish goals more effectively. The primary method of goal-oriented coaching is to help the client build well-crafted, realistic goals and develop an effective action plan based on what they want out of their career.

The coach helps the coachee develop strategies to stay focused on short-term goals while making progress toward long-term goals. Additionally, coaches focus on individual goals as well as organizational/departmental goals. 

Workplace Coaching

What Are Some Examples of Workplace Coaching?

Some workplace coaching examples include skills development, career growth, communication, performance, and problem-solving. These examples of workplace coaching demonstrate that coaching is most successful when it focuses on particular behaviors and competencies that are developed over time. Here are five different examples of workplace coaching: 

Developing skills. Coaches help employees acquire the technical and communication skills necessary for their position. Developing skills and abilities is advantageous to the business since coaching initiatives boost talent and increase competitiveness. 

Career growth. Successful companies understand that people want to advance in their careers, take on new challenges, and earn more money. A workplace coach is especially helpful if you are at a turning point in your career, such as in between jobs, assuming a new role, or simply feeling stuck. A career growth coach evaluates your educational background, job goals, and expectations before giving you the knowledge you need to advance your career.

Communication. Strong communication is necessary when working within a team, collaborating with different departments, and interacting with managers. Learning to improve communication skills is often difficult to work through at first, but it definitely pays off. Improved communication has a beneficial impact on productivity, job satisfaction, employee retention, and even stress and burnout.

Problem-solving. It is beneficial for managers to teach all staff members how to solve problems using tried-and-true methods like mind mapping and brainstorming. Managers have more time to concentrate on strategy and give staff greater autonomy by prompting employees to learn how to solve issues independently instead of fixing the difficulties immediately. 

Performance. Workplace coaching increases employee engagement by helping employees identify and enhance their skills, giving regular feedback, and supporting them in their career growth. Employees that are actively engaged are more likely to be productive and deliver high-caliber work.

Workplace Coaching

What Are the Advantages of Workplace Coaching?

Workplace coaching provides five main advantages for both organizations and employees, including skills development, improved job satisfaction, better employee engagement, overcoming personal obstacles, and enhanced confidence. The main advantage of workplace coaching is that it enables you to develop a more effective, productive, and independent team and to provide the ideal culture for everyone to thrive.

Here are the five main advantages of workplace coaching:

  1. Develops skills Workplace coaching helps employees develop skills and abilities needed to improve their performance. The development of soft skills like communication, conflict resolution, and problem-solving with the help of workplace coaches contributes to workers becoming better team players. 
  2. Promotes employee engagement. Working with a workplace coach is a great way to show your employees that the company cares about their professional growth. Employees are encouraged to take greater initiative at work and employee engagement increases as a result. Additionally, providing opportunities for employees to advance their careers and develop their talents improves employee retention. 
  3. Improves job satisfaction. Workplace coaching helps you identify opportunities for improvement in your professional and personal life, which results in increased job satisfaction. A coach provides a valuable unbiased perspective which is an effective strategy when it comes to identifying goals. Additionally, the coach is able to guide you toward developing healthier workplace habits that help you meet those goals. 
  4. Helps overcome personal obstacles. Workplace coaching helps you overcome personal challenges that are affecting your life and job. Coaches assist people in adopting a more positive mindset and enhancing company culture. Thanks to workplace coaching, people learn to focus on the good aspects of their lives and develop new strengths like stress management and leadership.
  5. Builds confidence. Coaching in the workplace offers techniques and exercises for enhancing your sense of self-worth and confidence. Employee empowerment increases their self-esteem, which helps build a more energetic, engaged team. Employees that are confident feel more at ease taking on new duties, influencing their peers, and making wise judgments. 

Are There Any Disadvantages of Workplace Coaching?

No, there aren’t any disadvantages to workplace coaching. However, even though there aren’t any disadvantages to workplace coaching, there are certain things that obstruct effective coaching in the workplace. Here are three difficulties with coaching in the workplace to keep in mind.

Finding a Competent Workplace Coach 

Effective workplace coaching requires a capable coach. However, a lack of competent coaches is one of the first challenges companies encounter when introducing a coaching culture to their business. Research has shown that 93% of managers require training before they feel confident to coach their employees. The good news is that you are able to overcome this obstacle and improve the skills of your managers with a personalized leadership training program. 

The Results Aren’t Necessarily Immediate

Coaching in the workplace won’t provide results right away. The first benefits are noticeable after just one session, but only sustained effort provides long-term effects. Additionally, you must do your part of the work. The workplace coach cannot make the changes for you; they work together with you, providing guidance and support. 

You Need to Make Coaching a Priority

Creating a coaching culture in the workplace takes time, effort, and intentionality. You must be deliberate about speaking with managers and giving them the resources they require to be successful coaches. Then, managers must make in-person mentoring a priority and be deliberate about including it in their everyday interactions with employees.

What Is the Difference Between Workplace Coaching and Business Coaching?

The main difference between workplace coaching and business coaching is that the former is focused on employees, whereas the latter is focused on business owners and entrepreneurs. 

Workplace coaching is a two-way relationship between the coach and the employee with the goal of addressing areas for growth and highlighting accomplishments to maintain the advancement of the employee’s performance. Business coaching, on the other hand, is a process in which a qualified coach aids a businessperson in achieving their professional objectives. Business coaches work with business owners and entrepreneurs to help them highlight their leadership strengths, address leadership deficiencies, and create a clear roadmap that enables them to make better business decisions and realize their overall vision.

Alexis Fedor

Founder & CEO

Alexis Fedor

Founder & CEO

Alexis Fedor is an award winning performance artist and writer from New York City. She is the founder of Artists In Business, a company focused on helping artists create online businesses with their art through online courses and group coaching. Alexis is the creator of the renowned Profit Canvas Mentorship, which has helped hundreds of artists create profitable businesses with their art, and the AIB Jumpstart, a membership experience designed to help artists get their businesses prepped for profitability. Alexis lives in New York City among many friends, family, and two cats.